About Tjwwal Online - Our Mission, Team & Expert Pet Care Standards

Happy dog and cat together representing Tjwwal Online's mission for comprehensive pet care

Our Mission

Trusted Pet Care Guidance for Every Home

At Tjwwal Online, we believe every pet deserves access to the highest standard of care. Our mission is to empower dog and cat owners with accurate, evidence-based information that transforms how they care for their furry family members.

Every article, guide, and recommendation on Tjwwal Online is written or reviewed by certified veterinary professionals. We don't rely on anecdotes or trends — we ground our content in peer-reviewed research, clinical experience, and the latest developments in companion animal medicine.

Whether you're a first-time pet owner or a seasoned caregiver, Tjwwal Online is here to help you make informed decisions about your pet's health, nutrition, training, and overall well-being.

Our Story

How Tjwwal Online Was Founded

Dr. Sarah Mitchell with her dog, the founding moment that inspired Tjwwal Online

Founded in 2019

From a Veterinary Clinic to a Global Pet Care Resource

Tjwwal Online was born out of a simple observation by Dr. Sarah Mitchell, DVM, a veterinary surgeon with over 15 years of clinical experience. After years of treating pets and answering the same worried questions from owners in her exam room, she realized there was a massive gap between the expert knowledge veterinary professionals hold and what's readily available to pet owners online.

In 2019, Dr. Mitchell partnered with Dr. James Carter, a board-certified veterinary nutritionist, and Emily Dawson, a certified applied animal behaviorist, to create Tjwwal Online. Their goal: build a pet care resource where every piece of content is trustworthy, science-backed, and written in language that any pet owner can understand.

What started as a small blog with a handful of articles has grown into a comprehensive library of over 200 expert guides read by more than 500,000 pet owners every month. Our editorial team has expanded, but our core principle remains the same — every piece of content must meet rigorous veterinary standards before it reaches you.

Our Experts

Meet the Team Behind Tjwwal Online

Our content is created and reviewed by a multidisciplinary team of veterinary professionals and certified animal care specialists.

Dr. Sarah Mitchell

DVM, Senior Veterinary Advisor

15+ years of clinical experience

Dr. Mitchell is a Doctor of Veterinary Medicine who spent over a decade in clinical practice before founding Tjwwal Online. She specializes in companion animal medicine, preventive care, and disease prevention. As our Senior Veterinary Advisor and Chief Content Editor, she personally reviews every health-related article before publication.

Dr. James Carter

PhD, Canine Nutrition Specialist

12 years of research experience

Dr. Carter is a board-certified veterinary nutritionist with a PhD in animal dietary science from Cornell University. He has published over 40 peer-reviewed papers on canine and feline nutrition. At Tjwwal Online, he leads our Nutrition & Diet category and ensures all dietary recommendations meet the latest NRC and AAFCO standards.

Emily Dawson

CAAB, Feline Behavior Consultant

10+ years of specialized experience

Emily is a Certified Applied Animal Behaviorist (CAAB) specializing in feline behavior, environmental enrichment, and inter-pet household dynamics. She has worked with shelters, veterinary clinics, and private clients across the country. Emily leads our Training & Behavior content and consults on behavioral case studies.

Our Values

What Guides Everything We Do

These core principles define how we create, review, and deliver content to pet owners everywhere.

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Evidence-Based

Every recommendation we make is rooted in peer-reviewed veterinary research and clinical studies. We never rely on anecdotes, trends, or unverified claims. If it isn't backed by science, it doesn't make it to our pages.

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Expert Reviewed

No article goes live without being reviewed by at least one certified professional in the relevant field. Our multi-layer review process ensures accuracy, clarity, and practical value in everything we publish.

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Community Driven

Our content roadmap is shaped by real questions from our readers. With over 500,000 monthly visitors, we hear firsthand what pet owners need help with, and we prioritize creating guides that address those concerns.

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Transparent

We disclose our editorial process, funding sources, and potential conflicts of interest. Our team's qualifications are clearly listed, and we link to cited research whenever possible so you can verify our claims.

Our Process

Editorial Standards

We follow a rigorous content creation and review process to ensure every article meets veterinary-grade standards.

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Step 1: Research & Writing

Our writers — all of whom hold relevant credentials — begin every article by consulting peer-reviewed veterinary journals, clinical guidelines, and institutional resources such as the AVMA, WSAVA, and AAHA. Every claim is cited before drafting begins.

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Step 2: Expert Review

Each draft undergoes a thorough review by a subject-matter expert in the relevant field. They verify scientific accuracy, check for outdated information, assess clinical relevance, and ensure recommendations align with current best practices.

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Step 3: Publish & Update

After passing editorial and technical review, articles are published. We then schedule quarterly reviews to update content with the latest research, reflect changes in veterinary guidelines, and incorporate reader feedback.

Read Full Editorial Policy →

Why Tjwwal Online

Why Pet Parents Choose Tjwwal Online

Veterinarian with pet owner discussing care options, representing Tjwwal Online's commitment to expert guidance

Trusted by 500K+ Pet Owners

Not Just another Pet Blog

The internet is full of pet care advice, and much of it is misleading, outdated, or simply wrong. Tjwwal Online exists because pet owners deserve better. Here's what sets us apart:

Credentialed Authors: Every writer on our team holds relevant professional credentials — DVMs, PhDs, or board certifications.
Transparent Process: Our editorial and review process is publicly documented so you know exactly how content is created.
No Sponsored Content: We don't accept payment to feature products. Our recommendations are based solely on evidence and clinical merit.
Continuously Updated: We revisit and revise our articles quarterly to ensure they reflect the latest veterinary science.
Practical Focus: Our guides are designed to be actionable. We translate complex veterinary concepts into clear, step-by-step instructions you can apply at home.

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Our Mission is Every Pet's Well-Being